History

With major clients in finance and retail, along with strong strategic partners, U•NEAR has been providing solutions since 2000 that enable personalized, integrated management of organizations’ relationships with their customers through an array of channels.

U•NEAR was developed to fulfill companies´ need to provide personalized sites for their customers. Response to this demand led to a powerful drive towards personalization, which became a tremendous success by linking call centers to the administration of dynamic menus and to personalization of voice banners. At the same time, email-marketing operations were established, which today cover more than 6 billion emails a year, serving the most important Brazilian e-commerce companies and adding operational differentials, segmentation management, and personalization.

New channels were incorporated into the first platform and today coverage of the U•channels solution places U•NEAR in the pole position for channel integration with proven successes.

U•NEAR recently introduced a consulting department that provides clients with the very best relationship management practices. This unit was created in response to client demand and has proven that the market does not just need a technological platform, but also the experience of people who are familiar with the different channels and can anticipate results and facilitate project implementation.

In 2009, our customers improved their contacts with users to the tune of more than 10 billion web events and integrated emails, 500 million phone calls, and 20 million operator alerts.

Growth has continued in 2010 with the acquisition of Conteúdo Expresso, a company dedicated to the syndication of text, photo, and video content. The availability of quality content, aligned with U•NEAR solutions, allows the company’s services to be extended to the field of contextual marketing.